KFC is developing edible coffee cups for their UK market. The edible cups are made of a special biscuit, wrapped in sugar paper and lined with “heat-resistant” white chocolate. Not only is this cup able to hold coffee without melting immediately, the chocolate actually holds in coffee’s heat. There’s more, “food futurologists” are infusing the cups with scents that tap into our positive memories. They are able to target positive memories by capitalizing on scents like coconut sunblock and freshly cut grass which are naturally associated with warm weather and sunshine, which brings the majority of people happy thoughts. Read more about these edible coffee cups below.
While the prospect of tasty and eco-friendly cookie coffee cups is captivating, many questions remain unanswered: How may calories does the biscuit and chocolate layer add to a cup of coffee? Are edible coffee lids also being developed? Is the scent of freshly cut grass in coffee really necessary? How long do drinkers have to scoff down their coffee before the chocolate melts and the cup disintegrates?
The announcement was made this week but technical details of the design are scant. “The cups are currently still in the test and development stage under lock and key,” a KFC representative tells Quartz.